NATURAL GAS COMPANY OF TRINIDAD+TOBAGO
McKINSEY AND COMPANY
Partnering with McKinsey and Company, a leading global consulting firm, the assignment was to create a visual identity which merged three energy companies of Trinidad and Tobago: Natural Gas Company of Trinidad and Tobago, National Energy, Phoenix Park Gas Processors Limited.
Originally run as multiple, relatively independent businesses, the project was to create a compelling and simple visual identity for the transformation which is somewhat independent of all three.
The Group’s four Presidents launched Achieving Growth Together–a program of initiatives designed to improve the Group’s culture, help it grow, and enhance its performance.