BLS LIONS

BROOKLYN LAB SCHOOL

Branding+Identity

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Brooklyn Laboratory High School is one of four schools within the campus of the giant Franklin K Lane building in Cyprus Hills, Brooklyn.

The project was to develop BLS as a brand that would distinguish itself from the other schools within the Franklin K Lane campus. The brand was created as a source of pride for the students and a vehicle for team building and decision making within the Student Council.

Working with the Director and Student Council at BLS, we created a mascot, school motto and brand guideline for the students to maintain their independence among a diverse campus.

“STRONG AND TOGETHER WE KEEP OUR PRIDE”