CORNER SMART

MAKE PRODUCT DEVELOPMENT

Packaging+Identity

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The CornerSmart project consisted of a full visual brand identity including packaging, advertising, visual merchandising, instruction sheets and all printed material.

The system was a self-securing, corner shelving mechanism with various covers in myriad materials and shapes for a variety of environments and functions.

With Home Depot as the main selling venue, bold packaging and easy-to-understand messaging was key to selling the innovative shelving system.