GUERLAIN AT SEPHORA
LVMH
Visual Merchandising
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As with Givenchy, Guerlains's business in Sephora is increasing rapidly. The real estate includes 1 Bay and 3 Bay Color Gondolas, with the same flexibility in supporting new launches and highlighting the strong color franchise.
The FALL 2016 Season focus was foundation. The re-launch of the Lingerie De Peau line featured a change in packaging, an update in foundations shades and the addition of new products. The challenge was showcasing the updated franchise along with the discontinued shades for the customer who's more familiar with the old formulation. Graphic representation of the shades was produced for easy navigation.
GUERLAIN AT SEPHORA
LVMH
Visual Merchandising
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The SPRING 2017 Season showcased the launch of Le Petite Robe Noire, a large color collection of 25 lipstick shades, 12 shades of nail lacquer, mascara, lip/cheek tint and 2 fragrances.
Since the LPRN franchise is full of bold graphics and vivid coloration the direction was to highlight it. The challenge of “fanning” the testers in a heart-shaped arrangement created some engineering concerns, but the manufacturer overcame them elegantly producing a functional and impactful visual display.