DARPHIN

ESTÉE LAUDER

Visual Merchandising

+Print Design

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Niche skincare company Darphin was approached by Shoppers Drug Mart to sell their spa-quality franchise in Canada. Before then the company was only for sale in high-end spas and pharmacies in Europe and select locations in North America.

The fully-lit and customizable shelving system, helped launch the brand with the same impact as larger brands within the Estée Lauder Companies.

The colored segment on the bottom of the packaging separates each franchise. This became the inspiration for the front communication graphics on the shelves. The simple color designation made the products easy to locate and the categories easy to navigate.