GIVENCHY AT SEPHORA
Givenchy's business in Sephora continues to expand and the 3 Bay Color Gondola, with its flexibility in supporting new launches, showcases the full Givenchy color franchise.
Input from Sephora and Givenchy led to the reorganization of the lipstick franchise and reorientation of the lipstick testers to “bullets up.”
Several areas were created to separate the franchises and highlight new products. Locators were redesigned to showcase on-brand, graphic visuals and updates testers.
The screened communication graphics on the black acrylic were updated, increasing visibility, improving navigation and separating franchises with bold fonts and simplified graphics.