MOBILE LAB

SHISEIDO

Visual Merchandising

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In support of the 2018 global launch of the new makeup collection (21 products, 124 shades), Shiseido Company, Limited, created a series of events in North America.

Partnering with JuiceWorks Exhibits in Canada, a customized trailer was renovated as a Makeup Mobile Lab. Shiseido’s Makeup Mobile Lab opened to reveal a journey through the new Shiseido Makeup Collection.

The full vinyl exterior wrap was designed featuring the Shiseido Makeup Collection launch visuals. The interior housed 2 cut-out rooms for makeup application along a multimedia space for exploration of the full line of products.

A pull-down stage provided further space for promotional events and created an ideal entrance way flanked by visuals and covered by a retractable awning.