SOHO POP-UP EVENT

SHISEIDO

Visual Merchandising

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In coordination with New York Fashion Week, the nearly 150 year old Shiseido Company, Limited launched the New Shiseido Makeup Collection at a press event in fashionable SOHO.

The Shiseido Makeup Collection featured 21 products and 124 shades classified into four reimagined textures—Dews, Gels, Powders, and Inks—that are weightless but lasting and make a statement with bold, impactful color.

The project consisted of exterior branding, design of lobby, design of visuals and visual merchandising of product lounge. Each room of the event was designed around the four textures and featured a product vignette at the entrance. At the back of the space was a Product Lounge with 2 counters showcasing the entire color line. Participants and press were encouraged to test out the new collection..