The Spa-Strength Skincare line was created as an extension of the, then-famous, NYC spa. Instead of Dry, Normal, Oily and Sensitive Skin categories found on many store shelves, Blisslabs chose Fully Loaded, Middleweight, Low Fat and Quiet Type to designate skin types.
The primary packaging consisted of clear and opaque bottles with multi-colored screening. Not many vendors were willing to produce the packaging since the registration would be a concern.
The project included 23 sku's of primary and secondary packaging, advertising and direct mail collateral.